Interview with David Achord

View David Achord's full profile

Founder and Managing Attorney

San Diego Injury Law Center

San Diego, California

David Achord is an attorney with over 20 years of experience in personal injury law. As founder and managing attorney of San Diego Injury Law Center

David Achord reflects on client trust, communication, and the discipline required to build a career recovering over $100 million for clients across more than 20 years in personal injury law.

How do you define your role today beyond your formal title?

I see myself as someone who translates uncertainty into process. Clients come to me when something has gone wrong, and they don’t know what happens next. My job is to listen, explain the path forward, and then walk it with them. The legal work is important, but so is making sure they feel heard and informed at every stage.

What decisions occupy most of your attention right now?

I spend a lot of time thinking about how to communicate more clearly with clients. People today expect faster responses and more frequent updates than they did twenty years ago. I’m also deciding when to bring in outside experts like investigators or medical professionals versus handling something internally. Each case is different, and those calls matter.

What part of your work has become more complex over the last few years, and why?

Client expectations around communication have shifted significantly. It’s not just about providing good legal representation anymore. People want to understand what’s happening in real time, and they want honesty even when the news isn’t good. Managing that balance between transparency and reassurance requires more attention than it used to.

How do you decide where to spend your personal time and energy as a leader?

I focus on the work that requires the most concentration early in the day, before emails start coming in. Once the day gets moving, I shift to client communication and case coordination. In the evening, I spend time on things that keep me learning, like reading about cryptocurrency, working on nonprofit planning, or practicing guitar.

What assumptions about your industry or role do you regularly challenge?

People often assume clients hire an attorney because of credentials or experience alone. Those things help open the door, but they are not what builds trust. Most clients want to know that someone is listening, paying attention, and willing to tell them the truth, even when the truth is not what they hoped to hear.

How do you measure progress when outcomes take years to fully materialize?

I look at whether I’m doing the right thing for each client, one case at a time. It would be easy to focus only on results, but the reality is that progress comes from showing up, preparing, and communicating honestly. Over time, those habits produce outcomes, but the work itself has to come first.

What has experience taught you that you could not have learned earlier in your career?

Confidence usually shows up after you’ve done something a few times, not before. Early on, I thought I needed to feel completely ready before taking on a new challenge. I’ve learned that you trust the work you’ve put in and move forward. The rest comes from putting in the work.

How do you balance conviction with openness when making high-stakes decisions?

I’ve never believed you have to know everything before you start. You have to know enough to take the first step. In high-stakes situations, I rely on preparation and then stay open to adjusting as new information comes in. Conviction comes from doing the work, not from pretending you have all the answers upfront.

What responsibilities come with visibility that people outside leadership often underestimate?

People underestimate how much clients remember the way they were treated long after they forget the legal details. When you’ve helped recover significant amounts for clients, they expect consistency and integrity in every interaction. That responsibility doesn’t end when a case closes. It stays with you.

What kind of impact do you hope your work will have beyond your current role?

I hope the work I’ve done with clients and through charitable efforts like Shoes for Kids and Water for Life shows that you can pursue professional success and still make time to help others. I like to keep learning, whether it’s law, charity work, or understanding new systems. I want that curiosity to be part of what I leave behind.