Interview with Ron Yeffet

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President

R & I Trading of New York

New York, New York, United States

Ron Yeffet is the President at R & I Trading of New York

Ron Yeffet reflects on real estate development, infrastructure leadership, long-term planning, and the lessons learned from more than 25 years managing projects across multiple continents.

How do you define your role today beyond your formal title?

I think of myself as someone who connects vision with execution. My work involves coordinating teams, governments, engineers, and local partners to turn complex ideas into infrastructure that lasts. It’s not just about managing projects—it’s about building systems that function long after the work is done.

What decisions occupy most of your attention right now?

I spend a lot of time thinking about where to focus next and which projects align with long-term impact. Planning is everything. If the foundation of a plan is weak, the entire project suffers. I also think carefully about which partnerships to pursue and how to allocate resources across regions.

What part of your work has become more complex over the last few years, and why?

Coordinating across borders has become more layered. Regulations change, political environments shift, and expectations around sustainability have grown. What used to be a straightforward approval process now involves more stakeholders and longer timelines. You have to adapt without losing momentum.

How do you decide where to spend your personal time and energy as a leader?

I focus on the decisions that only I can make—strategic direction, key relationships, and moments where the plan needs to be reshaped. Everything else, I trust my team to handle. Delegation isn’t just practical; it’s necessary. Great projects are never done alone.

What assumptions about your industry or role do you regularly challenge?

I challenge the idea that speed is always the priority. Infrastructure is not about building something quickly—it’s about building something that works for decades. I also push back on the notion that one model fits every market. Each region has its own dynamics, and you have to respect that.

How do you measure progress when outcomes take years to fully materialize?

I look at whether we’re meeting milestones on time, whether the team is aligned, and whether we’re solving problems before they become crises. Progress is also measured by relationships—if partners want to work with you again, that tells you something. Trust and results build over time.

What has experience taught you that you could not have learned earlier in your career?

That discipline is not something you turn on later—it becomes part of how you think and act every day. I learned that in the Israeli Defense Forces, but I didn’t fully understand its compounding value until years into my career. Experience also taught me that details matter more than people think.

How do you balance conviction with openness when making high-stakes decisions?

I come to the table with a direction, but I listen to people who know more than I do in their areas. Conviction gives you momentum; openness keeps you from making avoidable mistakes. The balance comes from being confident in your process, not just your opinion.

What responsibilities come with visibility that people outside leadership often underestimate?

Every decision you make is watched, and every delay or miscommunication gets amplified. People assume leadership is about making big calls, but it’s also about maintaining trust across dozens of relationships at once. You carry the outcome, even when the variables are outside your control.

What kind of impact do you hope your work will have beyond your current role?

I want the infrastructure we build to serve communities long after I’m involved. When you develop a power plant or a roadway, you’re shaping how people live and work. That’s not something to take lightly. I hope the work creates stability and connection that lasts.